Applications of Total Quality Management in Indian Airline Industry

Total quality management (TQM) is an integrated management approach that aim to continuously improve the performance of products, processes, and services to achieve and surpass customer’s expectations. This paper investigates Critical success factor for TQM Implementation in Indian airline industry in order to improve the performance and identify the main impediments of implementing TQM successfully. Questionnaire Survey and semi-structured interviews has been applied to achieve the aim of this paper .The purpose of this paper is to highlight the benefit of TQM implementation in the Airline industry by examining the basic principles of TQM in the airlines. The impact of TQM implementation of the three performance indicator will be assessed. The performance of TQM Airlines and Non TQM airlines is measured comparing statistically three major performance indicator Customer satisfaction, Employee satisfaction and Operational effectiveness. This paper has further identified some impediments that prevent Airline industry from implementing total quality management successfully and these impediments are : access to funds, brand image, and political factors.